The digital strategy agency you plan to hire should understand the importance of adding creative together with engaging values to the marketing campaigns.
If you haven’t hired a digital strategy agency but are planning to hire one, you want to check for the skills the agency has so that each one of the responsibilities are managed effectively.
Let us now dig into the 5 skills a digital strategy agency should possess.
Skill 1: Any digital strategy agency should make use of data analytics as it compliments the marketing goals set by them. In this era where “Big Data” plays a significant role, the achievement of a campaign is dependent on what one does with all the available data and the agency needs to implement various methods such as data mining, data visualizations, and text analytics to make the campaign successful.
Skill 2: Having an expert Knowledge about paid social media advertising by the agency is also necessary. Paid form of marketing has picked up the pace on platforms, though networking is a channel that could be used free of advertising of brands. This makes it important for the advertising done through these channels … Read more