Benefits of Color Psychology in Your Company’s Branding Design
It is worthwhile to consider different choices of color when your company’s branding design is being done. It is necessary to study the psychology of various colors when planning the business. Engaging a branding expert may also be helpful in order to design your company according to the color psychology. You need to impact your business positively by use of the appropriate colors.This article highlights the amazing benefits that color psychology will have in designing your company’s brand.
In color psychology, different colors have various meanings. Nevertheless, a few colors have many meanings. Green, for example, means money in business but mostly it reflects nature.Red also has more than one meaning which is danger, and also passion. When choosing a color, therefore, you need to be sure of the message you want to pass across.When you decide on the message, choose the appropriate color for that message and stick to it.
Competition is an important factor to consider when engaging in any business activity. In matters of design, check what your competitors have accomplished so that you can design yours differently.Always ensure that you create a website and logo design that are unique from the competitors’. To be distinct from the rest, choose colors that have not been used a lot.
Placement of colors matters a lot when it comes to conveying a certain message to customers.Placement of colors helps in contrasting and saturating two colors which are put next to each other. It is advisable to use a bright color on a dark background which provides more contrast. This will assist the customers to get the message being conveyed about your products and services. ODA Creative showcase work from different branding experts that is incredibly gorgeous.
Additionally, in order to boost conversion rates for your business, colors can be useful.An example of this is when a company changes the “Get Started Now” button to red from green, the conversions were boosted by 21%. In comparison to the other colors, the red color has a great contrast hence the high conversion rate. It is very easy to notice the red color because it’s conspicuous.It is, therefore, able to boost conversion rates at a higher rate just because of the color psychology in people.
Consequently, in order to be consistent with your brand, use the same colors. An example is using white color to represent cleanliness and green color to depict love for nature, in a food-related business.This will create uniformity while conveying a message to the customers.