Color Picking Tips for Toy Logos
When it comes to the responsibility of making toy logos, your need to consider this type of job as a challenging one because you always have to follow a strict set of standards in which the logos must be interesting and kid-friendly. It’s a good thing to know that toy sales have increased in the past couple of years since it only means you now have to cater to a bigger audience. But because there also is increasing competition, it only means you must level up and do something to make your work stand out.
Even if most people don’t really afford that much attention as to who’s making those toy logos, you know, being part of it all, that the industry is so competitive. Therefore, the ability and skills to make unique and amazing images are a must, and to think, it’s not even just about your talent. You still have to dig in deeper on the psychology of color, especially considering the fact that your target audience are kids.
Consider Age Range
It’s quite interesting to know that children actually see colors differently based on their age. A good example is using direct contrast of darker colors instead of lighter ones if you happen to be targeting children 2 years old or younger. Simply put, children at this particular age range will most likely going to be lured by a deep purple logo on a toy instead of a yellow or light green.
Furthermore, don’t forget the fact that children and kids are more likely to respond to something if it is littered with color, which means that if you are selling or marketing a product intended for young ones, say a skybound trampoline, then make sure it is filled with bright and an extensive range of colors.
Gender Neutral Colors
What this actually means is that if the logo you’re creating is for a toy intended to be sold to both boys and girls, you therefore must use a gender neutral color. Hence, you don’t expect that boys will fancy a toy wrapped in a big pink logo.
Parent Preference Matters, Too.
You likewise must realize that even if the children themselves have the liberty to choose whichever toy they fancy, the fact remains that the parents are the ones buying them those toys. Thus, it makes perfect sense to use your colors in your logo to communicate with the parents, too. A good example is blue, which generally represents calmness; and this same color is best used for logos for craft-based toys, which in turn is fancied for the most part by older kids. Meanwhile, red represents an active lifestyle, fun, and excitement, and this translates to the fact that you should be using the color in making logos for toys built and designed for encouraging outdoor and physical activities like board games.