Effective Ways in Selecting a Gamification Platform
There are a lot of business owners who actually are at a loss with how to grow and to develop their loyalty programs or perhaps engage their long-time employees. A gamification platform is developed by companies who specializes in user engagement. They actually helps in making life of any non-tech savvy owners much easier by centralizing and organizing all engagement efforts. But, the new engagement solutions are now popping up daily. In this article, you will be guided on the selection process of a gamification platform.
Determine What you Wish to Solve
This would be the most crucial step, but firms mostly fails in approaching gamification with specific goals. A common thing that we see are companies who tends to expect gamification to solving problems such as having low customer engagement and also on poor sales. Such problems have different causes and mostly cannot be fixed through options of a single initiative.
It is best that you focus on a certain metric which will impact your broader goal. If you plan on increases sales, it is best that you consider on a game-plan on how you can do it and find out how gamification will be able to support the plan. Once you have identified a certain behavior which you wish to change, you will then be able to tailor gamification programs on a particular goal. One example of this is where you may notice that the sales team is not following on the leads that are past the second call. In order for you to actually change it, you could actually set up a leaderboard ranking for each team member and then you should then reward points for following up on the leads for several times.
Determine your Target Market
There are two main types of gamification programs. These would be the ones which are aimed at consumers or users as well as the ones which are aimed at employees. You should try to determine which one you would need, which will depend with the type of business that you have. When you wish to improve on office morale, employee gamification programs actually are the best. When you want to raise consumer awareness on a particular product, user-focused gamification programs actually are more appropriate.
Know the Programs Scale
Concrete ideas in fact are important because the scale of the program dictates the implementation timeline, the vendor type required as well as the amount of data which you need to analyze.
Setting a Budget
Whatever your project goals are, it is actually helpful if you have an idea on how much you would want to spend. Even though you don’t know how much is the cost of a gamification program, it is important to have a clear maximum budget.
Look for Vendors
After knowing what’s the problem, it is important to find your target audience, know the scope of the program and know what is your budget, which can all be done through choosing a vendor.